Cossette
Cossette is a Cannes Lions award-winning creative marketing and communications agency.
May 2021 - November 2021
Toronto, ON
The Hospital for Sick Children, corporately branded as SickKids, is a major pediatric teaching hospital located in Toronto. The hospital was ranked the top pediatric hospital in the world by Newsweek in 2021.
Cossette’s SickKids campaigns won two Gold Lions and two Silvers in 2017 and 2018.
As an Account Coordinator solely on the SickKids Foundation account, I was able to be immersed in the SickKids world, learning the brand deeply from the inside out.
I led multiple mail campaigns with creative focus on personalized, segmented messaging targeting prospective donors.
Other highlights include working on the digital ads portfolio, leading the photography shoot for the Get Better Gifts Holiday campaign, and assisting with TV, movie theatre, and OOH asset distribution on the account's largest brand campaign of the year, Be A Light.
